NATURAL GROCERS

Associate Director of Brand Creative, Natural Grocers
December 2024 – March 2025

  •  Led creative team including managers, senior graphic designers, production artists, and photographer.

  • Focused on process improvements, efficiencies, and improving interdepartmental communication.

  • Designed editorial concepts for monthly publication distributed to over 1 million customers nationwide.

FREELANCE

Art Director/Designer/Photographer/Artist/Owner, Wander + Wonder LLC (formerly DESIGNi2i, Inc)
January 2006 – Current

  •  Directed creative and design initiatives for over 100 businesses, including Crocs, Vail Resorts, Google SketchUp, Harvard University, and Natural Habitat Adventures. Led multidisciplinary teams of designers, freelancers, and other creatives.

  • Oversaw all operations, including client relations, project management, marketing, sales, and accounting. Ensured seamless coordination of multiple projects & on-time delivery, adhering to client specifications, budget constraints & quality expectations.

  • Developed cohesive brand identities, focusing on logo/wordmark, typography, color schemes, and imagery across brochures, publications, and promotional materials.

  • Directed design and production of print & digital collateral, from mockups to final assets, including product packaging, advertisements, web graphics & email campaigns. Collaborated with print vendors for flawless, cost-effective execution.

  • Demonstrated flexibility in rapidly changing environments, delivering creative solutions to overcome project setbacks or shifts in client direction while maintaining a positive and solution-oriented approach.

EMPOWERING PERFORMANCE, INC

Graphic/Multimedia Designer, Empowering Performance, Inc
March 2021 – June 2023

  •  Developed new brand identity, brand book and visual assets for ‘Leadership to Live By’ training program, aligning design with program goals and audience needs.

  • Designed and produced videos, motion graphics, infographics, and print materials to support custom e-learning solutions for corporate and non-profit clients.

  • Collaborated with marketing team on website redesign, marketing collateral, and social media graphics to strengthen brand’s online presence.

DENVER ZOO

Design & Interactive Manager/Zoo Photographer, Denver Zoological Foundation
September 2011 – July 2017

  • Led team of designers in execution of over 700 annual print & digital marketing initiatives, including print and digital campaigns, sub-brands, onsite signage, and educational resources for Marketing, Public Relations, and Education departments.

  • Provided mentorship and constructive feedback, fostering a collaborative team culture with a balance of creative freedom and guidance. Established onboarding processes to ensure consistent creative output and adherence to brand standards.

  • Spearheaded award-winning design, brand development, and in-house production of all signage and advertising for zoo’s new tiger exhibit, marking first time a major campaign was handled internally.

  • Maintained and optimized zoo’s website with 350,000+ monthly views using Drupal & WordPress, enhancing user experience through responsive design, improved layout, and content management. Designed/distributed weekly HTML e-newsletters & press releases to 100,000+ subscribers.

  • Served as primary staff photographer, completing 100+ photo assignments annually to capture and curate compelling visual content. Initiated and led a Volunteer Photography Committee to further enhance zoo’s visual storytelling strategy.

INTERNATIONAL NETWORKS/AZN TV

Sr. Web Designer, International Networks/AZN Television
July 2004 – January 2006

Managed the design, development and maintenance of corporate and consumer web sites, secure affiliate extranet and company intranet. Responsible for creating all web graphics, microsites, and Flash animation.

• Oversaw and directed the work of external consultants and vendors (i.e. backend developers, Internet Service Providers and other specialized designers).
• Communicated and consulted with various internal departments regarding online strategy and site enhancements.
• Coordinated team to strategize and organize Digital Asset Management system.